Imagine if Marlboro were allowed to push constant ads at kids on their phones and during sporting events. Imagine if Marlboro had constant and always growing personal data on the people using their product—including knowing what makes them want to smoke, how often they normally smoke, where they smoke, and how much money they can spend on tobacco products.
And then Marlboro uses that highly personal information to offer addicted smokers free cigarettes, especially during times when the customer is least likely to smoke or trying to quit. And imagine if Marlboro were never held accountable for their actions toward any customer.